Rotate’s Sales Cockpit selected by Air Canada Cargo

Rotate has been selected by Air Canada Cargo to implement the Sales Cockpit, a strategic move that significantly advances the carrier’s global digitalization efforts.

The Sales Cockpit is web-based software that continually scans the airline’s data to automatically identify specific opportunities with customers. Integrating this with existing systems allows Air Canada Cargo to automatically open sales opportunities in its CRM, and better monitor agreements to track performance against customer expectations.  This integration ensures sales teams have timely and relevant information to improve discussions and serve customers more effectively.

Matthieu Casey, Managing Director – Commercial at Air Canada Cargo, highlighted the importance of the partnership: “This partnership with Rotate and the roll-out of the Sales Cockpit will enable our Sales teams to provide more personalized and timely service to our customers while maintaining a consistent approach globally. This consistent approach allows us to work collaboratively and proactively as our customers’ needs change.

The implementation of the Sales Cockpit is part of Air Canada Cargo’s broader digitalization strategy, aimed at enhancing the overall customer experience.  By automating the identification and management of sales opportunities, the Sales Cockpit helps ensure that no opportunity is missed, and that customer interactions are more informed and responsive.

Ryan Keyrouse, CEO at Rotate, expressed his enthusiasm about the partnership: “We are thrilled to support Air Canada Cargo in its digitalization journey. Our collaboration has enhanced the Sales Cockpit, making it a more effective tool for their sales teams. The feedback from Air Canada Cargo has been important in refining the solution to better meet the needs of the industry.”

Following successful implementations with Air Canada and Etihad, Rotate plans to further extend this CargoTech solution to other airlines, aligning with its mission to help the air cargo industry make better commercial decisions.

 

About Rotate:
Rotate is transforming the air cargo industry by enabling better commercial and strategic decisions through data-driven consulting and proprietary software and data products. It empowers industry professionals to convert data into action and create substantial value. With offices in the Netherlands and Malaysia, its team of ~35 strategy consultants, air cargo specialists and technology professionals, is dedicated to creating real and practical solutions and strategies.

Having successfully completed over 400 engagements with more than 100 clients, Rotate staff have made a significant impact in the air cargo sector. They developed software and optimization software trusted by airlines that together represent 40% of the global air cargo market. Rotate’s recently launched Sales Cockpit is being utilized by industry leaders such as Etihad Cargo and Air Canada Cargo.

Rotate is a proud member of CargoTech, a consortium with the mission to encourage, facilitate, and accelerate the digital transformation of the air cargo industry. It aims to be a one-stop-shop, offering digital solutions for every air cargo business process, and providing best-in-class digital transformation consultancy services to air cargo stakeholders.

For press or media related questions, please reach out to Jonathan Mellink via: jonathan@letsrotate.com