Aircraft on stand at an airport apron, seen from above

It's time to take off.

We are the go-to team in air cargo for commercial decisions. We combine our strategy consulting, software, and market data, to help the industry turn data into action.

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How we work

Turning data into action

Data has grown into a commodity with more and more data being produced and stored every day. The real challenge is not in collecting more data, it is in putting that data to good use and formulating real actions that improve commercial and operational decisions. That’s what we do.

01.
Action-driven

We focus on business implications. We believe there is untapped opportunity in doing more with existing data. We want less dashboard, more actions.

02.
Co-development

We want customers to partner with us, whether that is with data, co-development, or strategy consulting. We work for the industry, and we work with the industry.

03.
A breath of fresh air

With our cargo experts, consultants, developers, and data scientists, we help the air cargo industry monetize earlier investments in data and systems, and bring a fresh point of view to topics that have proved frustratingly tough to crack.

What we do

Four ways we can help

Rotate is uniquely positioned to help the air cargo industry make better commercial decisions - from strategy consulting, market data to software.

01.Strategy ConsultingDetails

Our strategy consulting team is dedicated to the air cargo industry, supporting airlines, airports, Governments, lessors, and investors with their most strategic questions.

Thinking through a bigger decision?
Contact Tim van Leeuwen, our VP & Head of Consulting — tim@letsrotate.com
Get in touch
02.Software ProductsDetails

Our software portfolio currently focuses on airlines' commercial decisions - we recently acquired Pandora Intelligence to support with compliance and safety

Want to see the products in action?
Contact Jonathan Mellink, our Head of Sales & Marketing — jonathan@letsrotate.com
Ask for a demo
03.Market DataDetails

Reliable, enriched demand and capacity data across 9,000+ airports and 200+ aircraft types. A clear view of a shifting market, so you respond with confidence instead of hindsight.

Questions about our data?
Contact Ronald Veldman, our Director & Head of Market Data Product — ronald@letsrotate.com
Register for Live Capacity
04.Data ServicesDetails

Our Data Services team adds a track record of data and technology expertise on top of air cargo​; providing data strategy consulting and hands-on engineering

Tell us what you're trying to solve
Contact Thomas Schummer, our VP & Head of Data Services — thomas@letsrotate.com
Get in touch

We are passionate about air cargo and solving complex problems

Rotate GTA 2026
Who we are

We are a 70+ team of strategy consultants, data scientists and software developers. We love cargo, and we want to build things that matter.

We are also a team of real people who like to have fun and obsess a little over our coffee, our bikes and our food. Based in the Netherlands and Malaysia, we travel the world and love the diversity of working across cultures.

70+
Team members
18+
Nationalities
4
Countries