Rotate has been selected by Air Canada Cargo to implement the Sales Cockpit, a strategic move that significantly advances the carrier’s global digitalization efforts.

The Sales Cockpit is web-based software that continually scans the airline’s data to automatically identify specific opportunities with customers. Integrating this with existing systems allows Air Canada Cargo to automatically open sales opportunities in its CRM, and better monitor agreements to track performance against customer expectations.  This integration ensures sales teams have timely and relevant information to improve discussions and serve customers more effectively.

Matthieu Casey, Managing Director – Commercial at Air Canada Cargo, highlighted the importance of the partnership: “This partnership with Rotate and the roll-out of the Sales Cockpit will enable our Sales teams to provide more personalized and timely service to our customers while maintaining a consistent approach globally. This consistent approach allows us to work collaboratively and proactively as our customers’ needs change.

The implementation of the Sales Cockpit is part of Air Canada Cargo’s broader digitalization strategy, aimed at enhancing the overall customer experience.  By automating the identification and management of sales opportunities, the Sales Cockpit helps ensure that no opportunity is missed, and that customer interactions are more informed and responsive.

Ryan Keyrouse, CEO at Rotate, expressed his enthusiasm about the partnership: “We are thrilled to support Air Canada Cargo in its digitalization journey. Our collaboration has enhanced the Sales Cockpit, making it a more effective tool for their sales teams. The feedback from Air Canada Cargo has been important in refining the solution to better meet the needs of the industry.”

Following successful implementations with Air Canada and Etihad, Rotate plans to further extend this CargoTech solution to other airlines, aligning with its mission to help the air cargo industry make better commercial decisions.

 

About Rotate:
Rotate is transforming the air cargo industry by enabling better commercial and strategic decisions through data-driven consulting and proprietary software and data products. It empowers industry professionals to convert data into action and create substantial value. With offices in the Netherlands and Malaysia, its team of ~35 strategy consultants, air cargo specialists and technology professionals, is dedicated to creating real and practical solutions and strategies.

Having successfully completed over 400 engagements with more than 100 clients, Rotate staff have made a significant impact in the air cargo sector. They developed software and optimization software trusted by airlines that together represent 40% of the global air cargo market. Rotate’s recently launched Sales Cockpit is being utilized by industry leaders such as Etihad Cargo and Air Canada Cargo.

Rotate is a proud member of CargoTech, a consortium with the mission to encourage, facilitate, and accelerate the digital transformation of the air cargo industry. It aims to be a one-stop-shop, offering digital solutions for every air cargo business process, and providing best-in-class digital transformation consultancy services to air cargo stakeholders.

For press or media related questions, please reach out to Jonathan Mellink via: jonathan@letsrotate.com 

Ryan Keyrouse assumes CEO Position at Rotate as co-Founder Gert-Jan Jansen remains in the board as an executive director and senior advisor for client engagements.

Rotate, a leading software and strategy consulting company in the air cargo industry, announces the appointment of Ryan Keyrouse as its new Chief Executive Officer, effective March 1, 2024. Ryan, one of the co-founders of Rotate, steps into this role as Gert-Jan Jansen, the outgoing CEO, will remain in the board as executive director and senior advisor for client engagements.

Ryan Keyrouse co-founded Rotate alongside Gert-Jan Jansen with a mission to ‘turn data into action’ by developing and providing software products, strategy consulting and market data designed to empowering airlines, airports, and other air cargo companies in their commercial decision making. Since its inception in June 2022, Rotate has expanded its operations across two continents, now boasting a team of 35 professionals.
“We always envisioned a seamless transition in leadership when the time was right,” says Gert-Jan. “With the remarkable growth we’ve experienced in just 18 months, thanks to Ryan and the larger leadership team, the time for this change is now. As co-founder, I remain committed to contributing to Rotate’s continued success and am excited about the future we’re shaping together.

As the newly appointed CEO, Ryan Keyrouse articulates his vision for Rotate’s future, stating, “Over the last two years, Rotate has established a robust foundation. The focus was on building the strongest team in air cargo for building data and software products, and expanding our capabilities with strategy consulting. Our products have garnered significant interest among our expanding customer base. Our focus now is on execution and ongoing innovation in collaboration with our partners – both those in industry and the other members of CargoTech.”

Ryan Keyrouse brings to Rotate over two decades of industry expertise, having undertaken more than 50 air cargo strategy consulting projects across 30 countries. His career journey includes pivotal roles at Boeing and KPMG, culminating in his tenure as Managing Director at Seabury Cargo since 2010.

 

About Rotate:
Rotate is helping the air cargo industry to make better commercial and strategic decisions. The company provides software products, market data, and strategy consulting to help the air cargo industry turn data into action. Rotate brings together a unique mix of air cargo experts, strategy consultants, and technology professionals to create real and practical solutions and strategies. The company targets all domains that drive the commercial performance of airlines: from sales optimization and dynamic pricing to revenue management, contract management and revenue leakage. For more information, visit: https://letsrotate.com/

Rotate is part of CargoTech. CargoTech’s mission is to encourage, facilitate, and accelerate the digital transformation of the air cargo industry. It aims to be a one-stop-shop, offering digital solutions for every air cargo business process, and providing best-in-class digital transformation consultancy services to air cargo stakeholders.

 

November 20, 2023

Make sense of the air cargo market using Rotate’s Live Capacity, for free!

Rotate has launched a real-time capacity and market intelligence tool to support commercial and strategic decision-making within the air cargo industry. Containing live updated flight data from thousands of airlines, more than 9000 airports and over 200 aircraft types, Rotate’s Live Capacity tool offers unrivalled insight into the supply side of the air cargo market. Moreover, Rotate is making this tool available free-of-charge to air cargo companies.

“The air cargo industry has long been investing in digital and technology solutions, which have led to ever-increasing amounts of data being produced and stored every day. The true challenge, now, is not in collecting more data; it is in putting that data to good use and formulating real actions that improve commercial and operational decisions,” says Gert-Jan Jansen, Co-Founder of Rotate. “Our Rotate Live Capacity tool supports a range of functions within the air cargo industry, from network design to business development, benchmarking, carrier management, pricing, and market trend analysis. Access to real-time data also opens up a whole new range of use-cases going forward – such as pricing and revenue management, for example.”

The need for real-time market information is a long-standing request from the air cargo industry. With the Live Capacity tool, users have real-time access to global capacity information based on flight tracking data covering millions of flights from thousands of airlines, over 9000 airports and more than 200 different aircraft types. The data has been filtered, cleaned, and enriched to deliver unique, real-time insight into changes and trends in air cargo capacity. Rotate’s team combines air cargo experts, strategy consultants, and technology professionals who collaborated closely with customers to build an inhouse analytics platform which enabled the design of this completely customized dashboard and analytics environment, focusing on ease-of-use and flexibility.

Ryan Keyrouse, Co-Founder of Rotate, explains: “Data has grown into a commodity. With this in mind, we want to democratise the availability of high-quality market data and are therefore taking a pioneering approach by offering access to our Live Capacity tool for free to the air cargo industry. Airlines, airports, handlers, forwarders, OEMs, GSAs, and other industry-related companies can register to access the tool, free-of-charge. Our belief is that the real value is not the market data itself, but rather in the interpretation and the analysis of this data, which drives actions and better decisions. To further support this, we have placed a strong focus on ease-of-use to allow all users to navigate the platform easily and quickly.”

It is the first time that this kind of high-quality market data is available for free. The Capacity Live tool will be enhanced with unique premium features over time, as Rotate continues to address requests and feedback from its customers and other CargoTech members. Premium features will include capacity forecasts, pro-active and personalized alerts on capacity changes, indirect capacity overviews, a competitive position analyser, and additional data granularity such a charter identification, for example. “We envision a broader suite of live air cargo data going forward, as we are always looking into innovative ways to bring valuable real-time data to the market, now and in the future,” Gert-Jan Jansen concludes.

All air cargo industry companies interested in accessing the free version of the Live Capacity tool, can register via the Rotate website: https://app.letsrotate.com/sign-up